Tuesday, November 3, 2015

Questionnaire Summary

Our group conducted an online survey to investigate the specifics of the demographic information of our target audience and their preferences in regard to media products.


The survey revealed that of our 50 responses, the vast majority (86%) were from the 16-20 age group, with a much smaller portion being 10-15 (10%). 
This data suggests that in order for our product to be successful we must target the 16-20 age group through conventions and representations in order to appeal to them.
By presenting the narrative involving skateboarding to the audience following the form and generic conventions of documentaries, we will likely be able to appeal to the target audience as suggested by the information from the second graph above. Although only 60% stated that they often enjoy conventional documentaries, another 34% stated that they occasionally enjoy them. By breaking certain conventions of documentaries our product may be able to more effectively appeal to a larger portion of our focus audience.


The surveyed audience further confirmed this through the data collected on their preferences in the features of a documentary. The bar chart above shows that the two most favoured qualities amongst our audience are a unique storyline and unique aesthetic. In highly conventional documentaries our target audience may not have access to these two gratifying qualities. By abstaining from the inclusion of large amounts of factual information - in favour of generating a unique and stylised tone and conveying an emotive based story - our product is likely to be far more effective in appealing to the target audience. 


An unconventional approach in regards to interviews within our product also seems to be favoured, as a large percentage of our respondents preferred a casual interview and an even larger preferred voice over moving images. 
Interestingly, the audience was near evenly split in regards to whether the subject of the narrative would be better as being a place or a person. In order to appeal to both sides our product will aim to provide both an emotive based narrative when representing a persons subjective experiences, but also provide the audience with some information on Doha.


Unsurprisingly, our target audience, comprised mostly of 16-20 year olds, preferred to view documentaries on an online format and discovered most of them through social media platforms. 
In order to successfully market our product to this audience we must gear our campaign towards social media platforms and other online formats. 

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