Focus Group

We interviewed a focus group consisting of members of our target demographic (16 - 20 age group) both male and female, asking for their opinions after viewing 'We Are Blood'. However, it should be taken into consideration that whilst the members of the group fall into the demographics of our focus audience, they do not all fit the psychographic as only Kareem Alsaady (far right) actually partakes in the activity of skateboarding.

When asked how they thought the film appealed to the viewers, the group agreed that the sense of connection with the skaters achieved through the implementation of informal interviews evoked an emotive response which was highly appealing.
Aside from this the visually appealing qualities of the style of filming of the tricks were also found to be highly effective.

The focus group also agreed that the films introduction was a vitally important part of the discourse, as it set the overall tone of the text, allowing for the documentary to continue to meet the audiences expectations, increasing its appeal.

In terms of editing, the shots of skateboarding have been cut together so that they match the tempo and beat of the non diegetic soundtrack. The focus group stated that this was an effective means of editing as it generates a dynamic tone which works in synergy with the overall uplifting atmosphere of the film.

The responses provided by the focus group are invaluable as part of production of our own documentary. The feedback praising and critisising certain aspects of 'We Are Blood' will donate us insight into what the audience expects from a media product of this nature, allowing us to make a more effective piece.