Joe and Ceri Beth designed a title block for our film which serves the purpose of appealing to the target audience in multiple ways. The minimalistic and neat design reflects the cinematic style which we aim to achieve in our product. This style connotes professionalism, which would likely appeal to members of our target audience, who have a high standard for media products of this genre due to the age demographic which they fall into.
The black and white colour scheme will be continued throughout the films website, generating a sense of cohesion and allowing viewers to easily identify various different elements of our product across different media platforms. This will aid in achieving synergy and creating a strong brand image.
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