Our group created an initial draft of the design of our film's postcard. The design features a photograph of Kamel (star of the documentary) holding a skateboard over his head with dominant paralanguage, silhouetted against a sunset in the desert.
This photograph effectively conveys information regarding the subject matter of our documentary in a visually engaging manner which is likely to appeal to members of or target audience. Certain information - such as the identity of the featured skateboarder - is withheld from the audience in order to create a sense of ambiguity in order to persuade viewers of the postcard to watch our film.
Whilst specific details are not conveyed through the image, we have ensured that aspects of the film which are key in appealing to our target audience are clearly communicated to our viewers. The setting of desert dunes within the image communicates the geographical location of our film, further reaffirmed by the bold, setting sun, which is a distinct trait of the middle eastern region.
The subject matter of skateboarding is represented by the skateboard held by Kamel in the photo, whilst the emotive and personal narrative is indirectly conveyed to the viewers through Kamel's solitary situation within the images composition.
Other details regarding the films production is also communicated to the audience through the use of title blocks, where information such as the production company, title of the film, directors and a brief synopsis can be easily accessed by the audience.
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