Film: Final product editing

The feedback we received with regards to our first draft indicated (as we expected) that it did not produce a profound emotional impact on the audience. It occurred to us that this was likely due to a lack of symbolic coding or representations.
To correct this we made the creative decision to film in the desert, where the footage would be edited over Kamel speaking about the roots of his passion for skateboarding.
In order to produce footage which would aid in emphasizing the emotive nature of this segment, Joe colour corrected the footage in order to achieve this effect:




We also made changes to the discourse of the narrative, breaking the skating up into segments between close ups of Kamel speaking during the interview

This also included lowering the volume of the soundtrack whilst the voiceover is audible, in order to maintain a clear and cohesive atmosphere and avoid distracting from the narrative.

The image below shows the highlighted clips that are solely skateboarding footage, demonstrating how we have segmented the discourse of the film. 

To conclude our film we decided to end the discourse at the same point as the intro featuring an unknown skateboarder in the desert. this not only follows Todorovs theory of equilibrium, as our research found to be conventional, but also allows for viewers to relate Kamels passion to their own personal ambitions. 

The Mad Buddha logo is also featured in order to generate a stronger sense of branding within this product, by linking it to our postcard and website which features the same logo