Wednesday, March 23, 2016
Film: Final product editing
The feedback we received with regards to our first draft indicated (as we expected) that it did not produce a profound emotional impact on the audience. It occurred to us that this was likely due to a lack of symbolic coding or representations.
To correct this we made the creative decision to film in the desert, where the footage would be edited over Kamel speaking about the roots of his passion for skateboarding.
In order to produce footage which would aid in emphasizing the emotive nature of this segment, Joe colour corrected the footage in order to achieve this effect:
We also made changes to the discourse of the narrative, breaking the skating up into segments between close ups of Kamel speaking during the interview
To correct this we made the creative decision to film in the desert, where the footage would be edited over Kamel speaking about the roots of his passion for skateboarding.
In order to produce footage which would aid in emphasizing the emotive nature of this segment, Joe colour corrected the footage in order to achieve this effect:
We also made changes to the discourse of the narrative, breaking the skating up into segments between close ups of Kamel speaking during the interview
This also included lowering the volume of the soundtrack whilst the voiceover is audible, in order to maintain a clear and cohesive atmosphere and avoid distracting from the narrative.
The image below shows the highlighted clips that are solely skateboarding footage, demonstrating how we have segmented the discourse of the film.
To conclude our film we decided to end the discourse at the same point as the intro featuring an unknown skateboarder in the desert. this not only follows Todorovs theory of equilibrium, as our research found to be conventional, but also allows for viewers to relate Kamels passion to their own personal ambitions.
The Mad Buddha logo is also featured in order to generate a stronger sense of branding within this product, by linking it to our postcard and website which features the same logo
Tuesday, March 22, 2016
Website Process
To make the website, we made use of 'Wix', an online service which provides basic, highly customisable website design templates, which grants users a high degree of creative control over the product without the need for knowledge of coding.
The images below show the general process for the creation of the website.
Home Page:
About Page:
Cast Page:
Music Page:
Social Media Page:
The images below show the general process for the creation of the website.
Home Page:
About Page:
Cast Page:
Music Page:
Social Media Page:
"Drops" first draft
This is the first draft for our short film. Whilst it effectively conveys Kamels subjective experiences and has a large amount of skateboarding footage, we felt as a group that it did not produce the intended emotional impact on the audience, which we aim to correct in our final draft.
Link: https://www.youtube.com/watch?v=xyz01XPHdRM
Editing First Draft
Due to our familiarity with Final Cut Pro X we decided to use this software as our group would most effectivdly be able to make use of it.
When editing the interview we had to sync the audio with the video, as we made two separate recordings on two cameras, one with a microphone attached, and another handheld with a prime 50mm f/1.8, which created a soft bokeh effect, as well as generating cinema verisimilitude, due to the slight destabilisation involved with the handheld shot.
We made use of the trim tool in order to match up the soundwaves visible below the clips, making the process of syncing fairly simple.
When editing the interview we had to sync the audio with the video, as we made two separate recordings on two cameras, one with a microphone attached, and another handheld with a prime 50mm f/1.8, which created a soft bokeh effect, as well as generating cinema verisimilitude, due to the slight destabilisation involved with the handheld shot.
We made use of the trim tool in order to match up the soundwaves visible below the clips, making the process of syncing fairly simple.
Final Postcard
This is our final postcard design. The silhouetting of the subject against a strongly coloured background creates a sense of ambiguity whilst still maintaining strong positive connotations .
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